Is it worth paying for a business coach?

If you are feeling stuck in your business and need help to see a clear path forward, hiring a business coach can make a big difference to the future success of your business and help you find new, different and game-changing solutions to the problems you face.

Only you can determine the value of business coaching

Your success when working with a business coach will depend on your willingness to invest time and energy into making positive changes. My most successful clients understand the importance of attending our agreed business coaching meetings to look at their business differently and examine problems from new angles to find a pathway forward.

I have learnt over the years that if a client is unwilling to listen to my advice and guidance and continues to act in the same way as before, they will not achieve the success they are hoping for. In simple terms, the same input = the same output. We are all capable of false and self-limiting beliefs that can hold us back from achieving our true potential. In my business coaching work, I help my clients identify what is holding them back and guide them on overcoming the obstacles they face, whether actual or perceived.

If you are someone who is determined to change how you run your business and would like to work with a coach with a wealth of business experience, accrued over decades with the added benefit of having witnesses other businesses’ successes and failures first-hand, then business coaching with me is worth every penny.

Consider business coaching as an investment, not a cost

Hiring a good business coach that helps you define and achieve your vision, whether that means increased financial success or having more free time away from your business, is a valuable investment.

An investment is defined as the act of committing resources to achieve subsequent benefits. So, a client who invests in business coaching commits financial resources to achieve their goal, which may translate into various benefits depending on what they set out to achieve. Some people want to increase their profits, create a better work/life balance, or define an exit strategy.

Whatever you hope to achieve through business coaching, the money you invest in a business coach is well worth it if you are clear on your vision and what you want to achieve. If, on the other hand, you are still determining your vision but are open to new ideas and a fresh approach, a business coach can help you decide how to move forward and get out of the rut that you find yourself in.

Paying a business coach to help you move your business forward should never be viewed as a cost but an investment in the future success of your business.

How to measure the ROI of business coaching

Measuring the return on investment (ROI) of business coaching is crucial to ensure that you stay on 

track and meet your goals. To do this, you must determine what you want to change in your business. This could mean growing in confidence if you are new to your industry, improving your happiness in your business, learning new skills, standardising processes or signing up more clients.

When I work with clients, we establish key performance indicators (KPIs) from the outset. Measuring success can involve tangible and intangible measurements, such as increased profits, more clients onboarded, or working a day less a week.

I always start by defining the client’s vision for their business. This may be clear to them, or we may need to work together to identify what they want to achieve from the coaching. Once their vision is established, we define the criteria for measuring the client’s progress towards realising their vision. This is achieved by looking at where the client is currently at, discussing where they want to get to and then mapping out the journey to get them there, peppered with key milestones along the way.

The importance of having a silent partner

Every single decision-maker is, by definition, lonely in business. This means that having an impartial person to discuss business issues with is crucial to be able to look at things differently and ensure that you stay focused on your vision.

Feeling stuck is not necessarily a bad thing, and there is often a whole range of ways you can become unstuck. Stuckness can mean not knowing which opportunity to focus on or not knowing if you should exit your business. Equally, it can mean you feel stuck with an unsatisfactory work/life balance.

By working with a business coach, you can outline possible paths that you can take and discuss them strategically until you find the best solution for your business.

Many business owners may try to discuss these issues with their friends and family or even their employees. Unfortunately, these people will often not have experience of running their own business and are less equipped to offer sound advice, or they may have their own agenda or give the wrong advice.

A business coach is a valuable resource if you are a business owner in terms of strategic decision-making and can suggest impartial advice to help you move your business forward and take it to where you want to go.

Can you afford not to hire a business coach?

If you have arrived at a point in your business where you cannot see a way forward and feel completely stuck, rather than asking, “Is it worth paying for a business coach?” you should ask yourself, “Can I afford not to pay a business coach?”.

Sometimes inaction is more harmful than action. If your business is failing in some way, not changing how you do things could cost you more in the long run and take its toll on you financially, physically or emotionally.

By having a simple mindset shift away from focusing on the cost of hiring a business coach to the potential benefits you will receive by working with one, you will feel a sense of relief and be able to see the possible advantages of working with a business coach, which will enable you to make positive change in your business without focussing on a perceived downside.

If you’re still unsure whether it’s worth paying a business coach, here’s a recap of the main points covered:

  • The effort you put in determines the value of your business coach
  • Business coaching is an investment, not a cost
  • A business coach can act as a silent partner to aid decision making
  • Can you afford not to hire a business coach?

If you’d like to find out more about working with me and how I can help you move your business forward, book a discovery call today, and let’ discuss the next step for your business.

About the author

With experience in running businesses spanning almost four decades, Jason Cornes has never had a ”proper” job, relying instead on his business expertise and successful ventures. He has navigated the challenges of business ownership in various economic contexts and openly shares in his clients’ successes and failures. Jason has a Diploma in Management Studies (DMS) and a Master’s in Business Administration (MBA). Additionally, he studied counselling and psychotherapy for five years, perfecting his listening and empathy skills.

Jason knows what it’s like to feel stuck and need help finding a way forward. Having overcome many business challenges puts him in an excellent position to help other business owners overcome obstacles that may hold them back and grow their businesses. Jason’s specialism is assisting single decision-makers to run a small business in any sector. This may be a self-employed person offering professional services or a Director of a Ltd Co with or without employees. His extensive portfolio of clients includes Architects, Accountants and Tax Advisors, Web Designers, Solicitors, Doctors, IT Professionals, Teachers, Trainers and Consultants. He has been a full-time business coach since 2017.

“In the 6 months since I enlisted his help to grow my business sales have almost doubled! He has been the most valuable investment my business has made, helping me to focus my time, money and staff resources more wisely, and strategically.”

Michael, Business Owner in East Sussex

Read what Jason’s clients say about working with him here: testimonials

Are you feeling ambitious but stuck without a plan to move forward? Please visit one of the links below to find out more:

Business Coaching
Executive Coaching
Business MOT

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