Why Every Business Coach Needs a Business Coach

In the dynamic world of business coaching, even the most experienced experts can benefit from receiving business coaching themselves. The phrase “a coach needs a coach” is not just a catchy slogan; it’s a crucial strategy for personal and professional growth. For those who guide others toward success, having their own business coach, especially one specialising in coaching coaches, brings a variety of advantages.

Maintaining Objectivity

Business coaches spend much of their time wrapped up in the challenges and opportunities of their clients. This deep involvement, while often rewarding, can make it challenging to maintain an objective perspective on their own business operations. A business coach for coaches will act as an unbiased third party who can see things from different angles, providing advice and suggestions that might otherwise have been overlooked.

Continuous Personal and Professional Development

The best coaches are committed to lifelong learning, not just for their clients but for themselves as well. Engaging with a business coach allows them to stay current with the latest coaching techniques, business strategies, and industry trends. This ongoing development is crucial not only for the coach’s personal growth but also for delivering the highest quality coaching to their clients.

Scaling Their Practice

Many business coaches reach a point where growing their practice becomes a challenge due to time constraints or market saturation. A business coach specialising in helping other coaches provides specific advice on scaling their operations effectively, from marketing strategies to client management systems, all tailored to the unique needs of a coaching business.

Enhancing Coaching Skills

Even the most confident coaches can benefit from refining and enhancing their skills. A business coach for coaches observes and provides feedback and suggestions in areas such as communication, session structure, and client engagement strategies.  

Managing Work-Life Balance

Business coaches are not immune to the pressures of work-life balance, often preaching its importance to clients while struggling to achieve it themselves. A coach for coaches can offer strategies and tools for managing time, reducing burnout, and maintaining a healthy balance between professional responsibilities and personal life.

For business coaches, investing in their own coaching is not just a luxury, it’s an essential part of their professional journey. A business coach for coaches not only enhances their personal growth and professional expertise but also their credibility and effectiveness in coaching others. Coaching is a powerful tool that everyone, no matter their level of success, needs to boost their business with expert guidance and fresh perspectives.

About Jason Cornes

Meet Jason Cornes, a seasoned entrepreneur and business coach for the past 7 years, with over 40 years of hands-on experience in building successful ventures. Jason holds both a Diploma in Management Studies and an MBA, accompanied by a solid background in counselling. This range of skills gives him a unique edge in understanding not just the numbers, but the people driving those numbers too.

In his business coaching practice, Jason brings a personal touch. He’s been in your shoes, navigating the ups and downs of the entrepreneurial journey, and he knows just how tough growth can be. Since dedicating himself to full-time coaching in 2017, Jason has been a trusted advisor to a broad spectrum of clients, from eager freelancers to experienced coaches, guiding them to expand their businesses far beyond their first initial expectations.

“I had been looking for a coach for some time and had spoken to a few coaches before I remembered I knew of Jason. I knew immediately he was what I had been looking for. I’ve had my business for a while and knew I needed another level of distilling what I was offering to more closely reflect my personal values, purpose and aims for my coaching business. As any good coach knows, when we are working solo, even though we know deep down what we want, it’s hard to step outside of ourselves and land on the right language to appropriately express what we do, to those clients we serve best. Jason has held the mirror up, generously shared his rich insights and experiences which have been so valuable in cementing things that I’ve logically known but that I needed to sink in and be applied to my specific context. Others say this too, Jason’s approach is no-faff and he gets the job done and done brilliantly. We haven’t yet concluded our time together and yet I have already seen the impact of working with Jason, and as we landed on my updated strap line, it literally bought tears of joy (we laughed about this!), having been grappling with this for months. Coming from another coach, I’d like to think this is high praise and truly deserved for the value Jason has given me and my business!”

Victoria Ramsden. Integrity Executive Coaching.Read what Jason’s clients say about working with him here: testimonials

Are you feeling ambitious but stuck without a plan to move forward? Please visit one of the links below to find out more:

Business Coaching
Executive Coaching
Business MOT/Health Check

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